¿Los candidatos usan Twitter para relacionarse más directamente con el electorado? En esta investigación nos preguntamos sobre el uso cuantitativo y cualitativo de esta red por parte de los principales ...

La comunicación política en las redes sociales es un elemento vital en cualquier campaña electoral moderna. En los primeros días, el uso de cualquier red social o incluso un sitio web era la norma, sin ...

Mobile applications for weight loss have arisen the interest of private companies and developers, who have put great efforts on the development of this kind of apps. This topic has attracted the interest ...

Apps are of great interest and curiosity for the users of mobile phones, being already highly unloaded and used for the users of smartphones. The fashion mobile applications represent only a fraction ...

Social support is closely linked to the treatment of obesity as one of the key points for a successful weight-loss and change of behaviour. Additionally, online health communities have been proved useful ...

This qualitative study with an action research approach describes the design, implementation, and assessment of an intergenerational program that aims to promote social inclusion and sustainable behaviours ...

Relationship marketing and practice has undergone a paradigm shift in recent years, becoming globally recognized and adopted. Yet despite this, empirical work exists in developing relational phenomena ...

The success of the premiere of the film Barbie is undeniable in terms of box office and social impact; however, another of the aspects in which the film stands out is its impact in terms of communication ...

El ecosistema de plataformas digitales tiene una mezcla de creación de nuevos actores, innovaciones y tendencias. A ello se debe añadir un incremento de la desafección política, la polarización y la ...