Audio identity in branding and brand communication strategy: a systematic review of the literature on audio branding
Author
Vidal-Mestre, Montserrat
Freire-Sánchez, Alfonso
Calderón-Garrido, Diego
Faure-Carvallo, Adrien
Gustems-Carnicer, Josep
Publication date
2022Alternative title
Identidad sonora en la creación de marca y su estrategia de comunicación: revisión sistemática de la bibliografía del branding sonoro
ISSN
1386-6710
Abstract
Brand creation and management has undergone a substantial change in recent years as a result of new communication strategies, adaptation to the digital transmedia paradigm, and interaction with consumers. The use of an audio identity as a variable in this architecture and its inclusion in the different points of contact with consumers has generated a growing interest in audio branding. This article responds to the need to establish a conceptual basis and the state of the art in order to advance in the in-depth study of the discipline through a systematic review of the literature. This review was carried out in the Web of Science databases for the 2011-2020 period. After the initial filtering, a total of 36 articles were analysed and divided into four areas of relevance: phonetics in brand names, audiovisual advertising and branding, local city or country branding, and political branding.
Document Type
Article
Document version
Published version
Language
English
Subject (CDU)
316 - Sociology
Keywords
Marca d'àudio
Comunicació d'àudio
Publicitat audiovisual
Publicitat
Música
So
Branding
Marques
City brand-ding
Marca de país
Marca política
Àudio
Identitat sonora
Revisió sistemàtica
Marca de audio
Comunicación de audio
Publicidad audiovisual
Publicidad
Música
Sonido
Marca
Marcas
Marca de la ciudad
Marca país
Marca política
Audio
Identidad sonora
Revisión sistemática
Audio branding
Audio communication
Audiovisual advertising
Advertising
Music
Sound
Branding
Brands
City branding
Country branding
Political branding
Audio
Sound identity
Systematic review
Pages
12
Collection
31;5
Is part of
Profesional de la Información
Citation
Vidal-Mestre, Montserrat; Freire-Sánchez, Alfonso; Calderón-Garrido, Diego [et al.]. Audio identity in branding and brand communication strategy: a systematic review of the literature on audio branding. Profesional De La información, 2022, 31(5), e310504. Disponible en: <https://revista.profesionaldelainformacion.com/index.php/EPI/article/view/86785>. Fecha de acceso: 24 ene. 2024. DOI: 10.3145/epi.2022.sep.04
This item appears in the following Collection(s)
- Comunicació [97]
Rights
Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0.