dc.contributor.author | Vidal-Mestre, Montserrat | |
dc.contributor.author | Freire-Sánchez, Alfonso | |
dc.contributor.author | Calderón-Garrido, Diego | |
dc.contributor.author | Faure-Carvallo, Adrien | |
dc.contributor.author | Gustems-Carnicer, Josep | |
dc.date.accessioned | 2024-01-24T12:17:42Z | |
dc.date.available | 2024-01-24T12:17:42Z | |
dc.date.issued | 2022 | |
dc.identifier.citation | Vidal-Mestre, Montserrat; Freire-Sánchez, Alfonso; Calderón-Garrido, Diego [et al.]. Audio identity in branding and brand communication strategy: a systematic review of the literature on audio branding. Profesional De La información, 2022, 31(5), e310504. Disponible en: <https://revista.profesionaldelainformacion.com/index.php/EPI/article/view/86785>. Fecha de acceso: 24 ene. 2024. DOI: 10.3145/epi.2022.sep.04 | ca |
dc.identifier.issn | 1386-6710 | ca |
dc.identifier.uri | http://hdl.handle.net/20.500.12328/3960 | |
dc.description.abstract | Brand creation and management has undergone a substantial change in recent years as a result of new communication strategies, adaptation to the digital transmedia paradigm, and interaction with consumers. The use of an audio identity as a variable in this architecture and its inclusion in the different points of contact with consumers has generated a growing interest in audio branding. This article responds to the need to establish a conceptual basis and the state of the art in order to advance in the in-depth study of the discipline through a systematic review of the literature. This review was carried out in the Web of Science databases for the 2011-2020 period. After the initial filtering, a total of 36 articles were analysed and divided into four areas of relevance: phonetics in brand names, audiovisual advertising and branding, local city or country branding, and political branding. | ca |
dc.format.extent | 12 | ca |
dc.language.iso | eng | ca |
dc.relation.ispartof | Profesional de la Información | ca |
dc.relation.ispartofseries | 31;5 | |
dc.rights | Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0. | ca |
dc.subject.other | Marca d'àudio | ca |
dc.subject.other | Comunicació d'àudio | ca |
dc.subject.other | Publicitat audiovisual | ca |
dc.subject.other | Publicitat | ca |
dc.subject.other | Música | ca |
dc.subject.other | So | ca |
dc.subject.other | Branding | ca |
dc.subject.other | Marques | ca |
dc.subject.other | City brand-ding | ca |
dc.subject.other | Marca de país | ca |
dc.subject.other | Marca política | ca |
dc.subject.other | Àudio | ca |
dc.subject.other | Identitat sonora | ca |
dc.subject.other | Revisió sistemàtica | ca |
dc.subject.other | Marca de audio | ca |
dc.subject.other | Comunicación de audio | ca |
dc.subject.other | Publicidad audiovisual | ca |
dc.subject.other | Publicidad | ca |
dc.subject.other | Música | ca |
dc.subject.other | Sonido | ca |
dc.subject.other | Marca | ca |
dc.subject.other | Marcas | ca |
dc.subject.other | Marca de la ciudad | ca |
dc.subject.other | Marca país | ca |
dc.subject.other | Marca política | ca |
dc.subject.other | Audio | ca |
dc.subject.other | Identidad sonora | ca |
dc.subject.other | Revisión sistemática | ca |
dc.subject.other | Audio branding | ca |
dc.subject.other | Audio communication | ca |
dc.subject.other | Audiovisual advertising | ca |
dc.subject.other | Advertising | ca |
dc.subject.other | Music | ca |
dc.subject.other | Sound | ca |
dc.subject.other | Branding | ca |
dc.subject.other | Brands | ca |
dc.subject.other | City branding | ca |
dc.subject.other | Country branding | ca |
dc.subject.other | Political branding | ca |
dc.subject.other | Audio | ca |
dc.subject.other | Sound identity | ca |
dc.subject.other | Systematic review | ca |
dc.title | Audio identity in branding and brand communication strategy: a systematic review of the literature on audio branding | ca |
dc.title.alternative | Identidad sonora en la creación de marca y su estrategia de comunicación: revisión sistemática de la bibliografía del branding sonoro | ca |
dc.type | info:eu-repo/semantics/article | ca |
dc.description.version | info:eu-repo/semantics/publishedVersion | ca |
dc.rights.accessLevel | info:eu-repo/semantics/openAccess | |
dc.embargo.terms | cap | ca |
dc.subject.udc | 316 | ca |
dc.identifier.doi | https://dx.doi.org/10.3145/epi.2022.sep.04 | ca |