Pharmaceutical influencers on Instagram and their communication during the Covid-19 pandemic crisis
Fecha de publicación
2020ISSN
1824-2049
Resumen
Today, thanks to the consolidation of Internet, users have access to many sources of information on health issues. On social networks, there are profiles of health professionals who share content that generates credibility when published by specialists who are knowledgeable in the sector. These profiles include pharmaceutical professionals who disseminate and create content based on scientific knowledge. Pharmaceutical influencers on Instagram have an informative role on health, nutrition and cosmetic dermatology issues. This research aims to learn about the communication management of these influencers during the Coronavirus crisis in Spain and how they have modified their habitual discourse, as well as seeking to identify the formats of their publications that generate greater engagement and conversions among their followers.
Tipo de documento
Artículo
Versión del documento
Versión publicada
Lengua
Inglés
Materias (CDU)
316 - Sociología. Comunicación
Palabras clave
Ciència i mitjans de comunicació
Comunicació científica al món en desenvolupament
Comunicació científica: teoria i models
Ciencia y medios
La comunicación científica en el mundo en desarrollo
Comunicación científica: teoría y modelos
Science and media
Science communication in the developing world
Science communication: theory and models
Páginas
27
Publicado por
SISSA Medialab
Colección
19;5
Publicado en
Journal of Science Communication
Citación
González Romo, Zahaira Fabiola; Iriarte Aguirre, Sofia; García Medina, Irene. Pharmaceutical influencers on Instagram and their communication during the Covid-19 pandemic crisis. Journal of Science Communication, 2020, 19(5), [p. 1-27]. Disponible en: <https://jcom.sissa.it/archive/19/05/JCOM_1905_2020_A04>. Fecha de acceso: 14 dic. 2021. DOI: 10.22323/2.19050204
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Derechos
The Author(s). This article is licensed under the terms of the Creative Commons Attribution — NonCommercial — NoDerivativeWorks 4.0 License. ISSN 1824-2049. Published by SISSA Medialab.
Excepto si se señala otra cosa, la licencia del ítem se describe como https://creativecommons.org/licenses/by-nc-nd/4.0/