Spanish muslims’ halal food purchase intention
Fecha de publicación
2020ISSN
1559-2448
Resumen
The purpose of this paper is to investigate the factors that influence purchase intention of halal food among spanish muslim consumers. Data were obtained from a survey of 228 consumers living in various regions of Spain, then analyzed using the partial least squares technique. Our results showed that product awareness
does not have an effect on purchase intention while other constructs do, including the mediating effect of consumers’ attitude towards halal label and moderating effect of religious involvement. This study thus contributes to the advancement of knowledge on factors that motivate the purchase intention of halal food.
Tipo de documento
Artículo
Versión del documento
Versión aceptada
Lengua
English
Materias (CDU)
33 - Economía
Palabras clave
Alimentació
Consumidors -- Conducta
Màrqueting
Religió
Alimentación
Consumidores -- Conducta
Marketing
Religión
Food
Consumer behavior
Marketing
Religion
Páginas
14
Publicado por
Wageningen Academic Publishers
Colección
23; 2
Publicado en
International Food and Agribusiness Management Review
Citación
Pradana, Mahir; Huertas-García, Rubén; Marimon Viadiu, Frederic. Spanish muslims’ halal food purchase intention. International Food and Agribusiness Management Review, 2020, 23(2), p. 189-201. Disponible en: <https://www.wageningenacademic.com/doi/10.22434/IFAMR2019.0200>. Fecha de acceso: 27 jun. 2020. DOI: 10.22434/IFAMR2019.0200
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Derechos
Open access: https://creativecommons.org/licenses/by-nc-sa/4.0/
Excepto si se señala otra cosa, la licencia del ítem se describe como https://creativecommons.org/licenses/by-nc-sa/4.0/