Spanish muslims’ halal food purchase intention
Publication date
2020ISSN
1559-2448
Abstract
The purpose of this paper is to investigate the factors that influence purchase intention of halal food among spanish muslim consumers. Data were obtained from a survey of 228 consumers living in various regions of Spain, then analyzed using the partial least squares technique. Our results showed that product awareness
does not have an effect on purchase intention while other constructs do, including the mediating effect of consumers’ attitude towards halal label and moderating effect of religious involvement. This study thus contributes to the advancement of knowledge on factors that motivate the purchase intention of halal food.
Document Type
Article
Document version
Accepted version
Language
English
Subject (CDU)
33 - Economics. Economic science
Keywords
Alimentació
Consumidors -- Conducta
Màrqueting
Religió
Alimentación
Consumidores -- Conducta
Marketing
Religión
Food
Consumer behavior
Marketing
Religion
Pages
14
Publisher
Wageningen Academic Publishers
Collection
23; 2
Is part of
International Food and Agribusiness Management Review
Citation
Pradana, Mahir; Huertas-García, Rubén; Marimon Viadiu, Frederic. Spanish muslims’ halal food purchase intention. International Food and Agribusiness Management Review, 2020, 23(2), p. 189-201. Disponible en: <https://www.wageningenacademic.com/doi/10.22434/IFAMR2019.0200>. Fecha de acceso: 27 jun. 2020. DOI: 10.22434/IFAMR2019.0200
This item appears in the following Collection(s)
Rights
Open access: https://creativecommons.org/licenses/by-nc-sa/4.0/
Except where otherwise noted, this item's license is described as https://creativecommons.org/licenses/by-nc-sa/4.0/