Visualitzant Comunicació per matèria "Social networks"
Ara mostrant els elements 1-2 de 2
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The effectiveness of social advertising on social networks. An online experiment with young users
(Razón y Palabra, 2013-03)Although many studies have been carried out on advertising effectiveness, there has been little research as yet on the effectiveness of social advertising, and even less in the context of social networks. ... -
Virality as a paradigm of digital communication. Review of the concept and update of the theoretical framework
(Profesional De La Información, 2020)Viral communication has experienced noticeable changes since its first definition by Rushkoff in 1994. Some changes have been of such a nature that they have rendered the notions employed at the end of ...