Browsing Comunicació by Author "Garcia Medina, Irene"
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An experimental research on emotional stimuli of consumers: the case of H&M flagship store on the millennial customer experience in Barcelona
Regadera, Elisa; Selvam, Rejina M.; Garcia Medina, Irene; González Romo, Zahaira Fabiola (Intangible Capital, 2022)Purpose: The main objective of this exploratory research study was to demonstrate the extent to which customers' approach-avoidance responses to fast fashion flagship stores can be predicted from their ... -
Pharmaceutical influencers on Instagram and their communication during the Covid-19 pandemic crisis
González Romo, Zahaira Fabiola; Iriarte Aguirre, Sofia; Garcia Medina, Irene (Journal of Science Communication, 2020)Today, thanks to the consolidation of Internet, users have access to many sources of information on health issues. On social networks, there are profiles of health professionals who share content that ... -
El reto de regular un perfil no profesionalizado: microinstagramers de moda
Agulleiro Prats, Ángela; Miquel Segarra, Susana; Garcia Medina, Irene; González Romo, Zahaira Fabiola (Fonseca, Journal of Communication, 2020)En la actualidad, la falta de regulación específica y la ambigüedad en la legislación española propician que muchos instagramers no se sientan obligados a dar a conocer que el contenido que publican es ...