Listando Comunicació por autor/a "Gustems-Carnicer, Josep"
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Audio identity in branding and brand communication strategy: a systematic review of the literature on audio branding
Vidal-Mestre, Montserrat; Freire-Sánchez, Alfonso; Calderón-Garrido, Diego; Faure-Carvallo, Adrien; Gustems-Carnicer, Josep (Profesional de la Información, 2022)Brand creation and management has undergone a substantial change in recent years as a result of new communication strategies, adaptation to the digital transmedia paradigm, and interaction with consumers. ...