The spanish e-retailing customers segmentation
Publication date
2010-12ISSN
1582-3458
Abstract
This article analyses different factors that influence the purchasing behaviour of online supermarket customers. These factors are related to both the appearance of the website as well as the processes that take place when making the purchase. Based on these analyses, the various groups of consumers with homogenous behaviour are studied. The analysis also allows the quality of the service offered by this kind of establishment to be defined, as well as the main dimensions in which it develops. In the conclusions, factors which should influence the manager of an online supermarket to improve the quality of its service are given.
Document Type
Article
Document version
Accepted version
Language
English
Subject (CDU)
33 - Economics. Economic science
Keywords
Supermercats
Supermarkets
Supermercados
Comerç electrònic
Electronic commerce
Comercio electrónico
Marketing
Màrqueting
Segmentació de mercat
Market segmentation
Pages
20
Publisher
The Bucharest University of Economic Studies
Collection
11; 5
Is part of
Review of International Comparative Management
Citation
Cristóbal Fransi, Eduard; Marimon Viadiu, Frederic; Daries, Natalia; Montegut Salla, Yolanda. «The spanish e-retailing customers segmentation». Review of International Comparative Management, 2010, vol. 11, núm. 5, p. 779-798. Disponible en: <http://www.rmci.ase.ro/>. Fecha de acceso: 25 jun. 2019
This item appears in the following Collection(s)
Rights
http://creativecommons.org/licenses/by-nc-nd/4.0/
Except where otherwise noted, this item's license is described as http://creativecommons.org/licenses/by-nc-nd/4.0/