The spanish e-retailing customers segmentation
Fecha de publicación
2010-12ISSN
1582-3458
Resumen
This article analyses different factors that influence the purchasing behaviour of online supermarket customers. These factors are related to both the appearance of the website as well as the processes that take place when making the purchase. Based on these analyses, the various groups of consumers with homogenous behaviour are studied. The analysis also allows the quality of the service offered by this kind of establishment to be defined, as well as the main dimensions in which it develops. In the conclusions, factors which should influence the manager of an online supermarket to improve the quality of its service are given.
Tipo de documento
Artículo
Versión del documento
Versión aceptada
Lengua
English
Materias (CDU)
33 - Economía
Palabras clave
Supermercats
Supermarkets
Supermercados
Comerç electrònic
Electronic commerce
Comercio electrónico
Marketing
Màrqueting
Segmentació de mercat
Market segmentation
Páginas
20
Publicado por
The Bucharest University of Economic Studies
Colección
11; 5
Publicado en
Review of International Comparative Management
Citación
Cristóbal Fransi, Eduard; Marimon Viadiu, Frederic; Daries, Natalia; Montegut Salla, Yolanda. «The spanish e-retailing customers segmentation». Review of International Comparative Management, 2010, vol. 11, núm. 5, p. 779-798. Disponible en: <http://www.rmci.ase.ro/>. Fecha de acceso: 25 jun. 2019
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