City characteristics that attract Airbnb travellers: evidence from Europe
Author
Güçlü, Burçin
Roche, David
Marimon, Frederic
Publication date
2020ISSN
1800-6450
Abstract
This paper investigates the reviews posted by Airbnb customers in order to assess the customer satisfaction, and to understand the criteria of Airbnb customers in short-term accommodation rentals. The objective is to determine the characteristics that customers find important, and to provide the typologies of cities from the customer perspective.
The analysis holds under scope the five most touristic cities in Europe. The opinion of Airbnb customers were retrieved from the Airbnb website. First, the satisfaction was assessed using sentiment analysis. Second, main characteristics that describe the tourism experience were defined through a set of Exploratory Factor Analysis. Next, segmentation of cities according to these features was settled.
Results indicate that Airbnb customers are satisfied with the service they use, and that their choice of short-term accommodation on Airbnb is a multi-criterion decision process. The results of our research are of utmost importance for governmental institutions, tourism agencies, and Airbnb.
Document Type
Article
Document version
Accepted version
Language
English
Subject (CDU)
33 - Economics. Economic science
Keywords
Airbnb
Economía
Economia
Economics
Pages
20
Publisher
University of Kragujevac, Faculty of Engineering, Center for Quality
Collection
14;1
Is part of
International Journal for Quality Research
Citation
Güçlü, Burçin; Roche, David; Marimon Viadiu, Frederic. «City characteristics that attract Airbnb travellers: evidence from Europe». International Journal for Quality Research, 2020, 14(1), p. 271-290. Disponible en: http://www.ijqr.net/paper.php?id=796. Fecha de acceso: 30 mar. 2020. DOI: 10.24874/IJQR14.01-17
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Rights
http://creativecommons.org/licenses/by-nc-nd/4.0/
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