City characteristics that attract Airbnb travellers: evidence from Europe
Autor/a
Güçlü, Burçin
Roche, David
Marimon, Frederic
Data de publicació
2020ISSN
1800-6450
Resum
This paper investigates the reviews posted by Airbnb customers in order to assess the customer satisfaction, and to understand the criteria of Airbnb customers in short-term accommodation rentals. The objective is to determine the characteristics that customers find important, and to provide the typologies of cities from the customer perspective.
The analysis holds under scope the five most touristic cities in Europe. The opinion of Airbnb customers were retrieved from the Airbnb website. First, the satisfaction was assessed using sentiment analysis. Second, main characteristics that describe the tourism experience were defined through a set of Exploratory Factor Analysis. Next, segmentation of cities according to these features was settled.
Results indicate that Airbnb customers are satisfied with the service they use, and that their choice of short-term accommodation on Airbnb is a multi-criterion decision process. The results of our research are of utmost importance for governmental institutions, tourism agencies, and Airbnb.
Tipus de document
Article
Versió del document
Versió acceptada
Llengua
Anglès
Matèries (CDU)
33 - Economia
Paraules clau
Airbnb
Economía
Economia
Economics
Pàgines
20
Publicat per
University of Kragujevac, Faculty of Engineering, Center for Quality
Col·lecció
14;1
Publicat a
International Journal for Quality Research
Citació
Güçlü, Burçin; Roche, David; Marimon Viadiu, Frederic. «City characteristics that attract Airbnb travellers: evidence from Europe». International Journal for Quality Research, 2020, 14(1), p. 271-290. Disponible en: http://www.ijqr.net/paper.php?id=796. Fecha de acceso: 30 mar. 2020. DOI: 10.24874/IJQR14.01-17
Aquest element apareix en la col·lecció o col·leccions següent(s)
Drets
http://creativecommons.org/licenses/by-nc-nd/4.0/
Els següents fitxers sobre la llicència estan associats a aquest element:
Excepte que s'indiqui una altra cosa, la llicència de l'ítem es descriu com http://creativecommons.org/licenses/by-nc-nd/4.0/