Browsing Comunicació by Subject "Branded podcast"
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Branded podcast classification proposal based on brand presence in the narrative: from brand-free to persuasive
(Communication & Society, 2024)The creation of branded content through the podcast is gaining weight in brand communication strategies. With branded content, brands reach new consumers with contents imbued with their values and ... -
The podcast as a sound experimentation tool for brands: the immersive narrative in Endesa's Sonidos que nos transforman
(Cuadernos.info, 2023)The podcast has become an emerging audio format for advertising usage through the branded content technique, which uses content to transmit brand values without intrusive messages. The technique applied ...