Browsing Comunicació by Author "Peláez Sánchez, José Ignacio"
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The evolution of Dircom: from communication manager to reputation strategist
Casado Molina, Ana María; Méndiz Noguero, Alfonso; Peláez Sánchez, José Ignacio (Communication & Society, 2013)This paper has two objectives. First, it attempts to show the evolution of companies in the management of intangibles: brand, communication, CSR, etc. Furthermore, it aims to define the current framework ...