Browsing Comunicació by Author "af8fb7cd-ee25-40b6-b3ff-81db6396e5e4"
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An experimental research on emotional stimuli of consumers: the case of H&M flagship store on the millennial customer experience in Barcelona
Regadera, Elisa; Selvam, Rejina M.; Garcia Medina, Irene; González Romo, Zahaira Fabiola (Intangible Capital, 2022)Purpose: The main objective of this exploratory research study was to demonstrate the extent to which customers' approach-avoidance responses to fast fashion flagship stores can be predicted from their ...