Browsing Comunicació by Author "Fitó, Maria"
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Branded podcast classification proposal based on brand presence in the narrative: from brand-free to persuasive
Fitó, Maria; Méndiz Noguero, Alfonso; Vidal-Mestre, Montserrat (Communication & Society, 2024)The creation of branded content through the podcast is gaining weight in brand communication strategies. With branded content, brands reach new consumers with contents imbued with their values and ...