Visualitzant Comunicació per autor/a "Fitó, Maria"
Ara mostrant els elements 1-1 de 1
-
Branded podcast classification proposal based on brand presence in the narrative: from brand-free to persuasive
Fitó, Maria; Méndiz Noguero, Alfonso; Vidal-Mestre, Montserrat (Communication & Society, 2024)The creation of branded content through the podcast is gaining weight in brand communication strategies. With branded content, brands reach new consumers with contents imbued with their values and ...