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Purchasing behaviour in an online supermarket: the applicability of E-S-QUAL
(Sage Publications Ltd., 2010)
Purpose: The purpose of this paper is twofold: (i) to assess the applicability of the four dimensions of online service quality as proposed in the E-S-QUAL scale to the setting of an online supermarket; ...
The spanish e-retailing customers segmentation
(The Bucharest University of Economic Studies, 2010-12)
This article analyses different factors that influence the purchasing behaviour of online supermarket customers. These factors are related to both the appearance of the website as well as the processes ...