Browsing Ciències Econòmiques i Socials by Subject "Fidelitat a una marca"
Now showing items 1-8 of 8
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Assessing e-service quality: the current state of E-S-QUAL
(Total Quality Management & Business Excellence, 2012)Purpose: this study seeks to holistically undertake a comprehensive review of the current state of the E-S-QUAL scale including methodology used, suggestions, and limitations associated with the adoption ... -
Assessing learner satisfaction by simultaneously measuring learner attitude, motivation, loyalty, and service quality in English academies
(Innovations in Education and Teaching International, 2015-09-30)The aims of this study are threefold in their approach to English academy teaching: (i) to assess learner satisfaction, (ii) to assess the impact of satisfaction on loyalty and (iii) to assess the three ... -
Behavioral profiles of consumers of online travel agencies
(International Journal for Quality Research, 2018)The aim of the article is threefold: analyzing (1) the antecedents of satisfaction of online travel agencies (OTAs)' customers, and the mediating role of loyalty, and word of mouth; (2) the different ... -
Critical factors in the evaluation of online media: creation and implementation of a measurement scale (e-SQ-Media)
(Universal Access in the Information Society, 2017-03)This paper seeks to develop and validate a measurement scale of perceived quality in the online media (e-SQ-Media), and to explore the influence of perceived quality on satisfaction and loyalty in the ... -
Determinants of on-line booking loyalties for airline ticket purchasing
(Tourism Management, 2013-04)The aim of the present study is to understand the impact of e-quality on costumer’s loyalty in the context of the online airplane ticket purchase. For this purpose, quality is divided in two dimensions: ... -
Functional quality and hedonic quality: a study of the dimensions of e-service quality in online travel agencies
(Information and Management, 2012-11)We attempted to clarify the dimensions of e-service quality and their role in producing perceived value and loyalty among customers of e-commerce websites. We particularly examined whether e-quality ... -
Impact of e-quality and service recovery on loyalty: a study of e-banking in Spain
(Total Quality Management & Business Excellence, 2012-01-18)The purposes of this study are twofold: (i) to propose and apply scales to measure service quality and service recovery in the setting of electronic banking (e-banking) services; and (ii) to examine the ... -
The contest determinant of delight and disappointment: a case study of online banking
(Total Quality Management & Business Excellence, 2013-05-07)Purpose: This study considers perceived online service quality and online service recovery as antecedents to online satisfaction for the purposes of investigating which factor has the most significant ...