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Mission statement: a systematic review of the literature
(OmniaScience Publisher, 2018-06)
Purpose: A mission statement is a widely used strategic tool that emphasises
an organisation’s uniqueness and identity. This article summarises and offers
a critical overview of the literature on ...
Logic multiplicity in strategy formation
(OmniaScience Publisher, 2018-06)
Logic multiplicity, as a source of strategic heterogeneity and innovation, has
attracted growing interest in recent research. However, while the literature
has traditionally considered logic pluralism ...