• B-SMART: a university-industry teaching innovation project 

      Gil-Doménech, Dolors; Berbegal-Mirabent, Jasmina; Mas Machuca, Marta (5th International Conference on Higher Education Advances (HEAd’19), 2019)
      The present work aims at presenting a teaching innovation project, the BSMART, which has been implemented at UIC Barcelona in the academic year 2018/19. Conceived as a project to respond to social ...
    • Implementation of a social mission in social enterprise: fit among content, motivation and practice 

      Akhmedova, Anna; Mas-Machuca, Marta; Magomedova, Nina (Academy of Management Annual Meeting Proceedings, 2021)
      A mission statement is commonly considered a strategic tool in any organisation. While hybridity is what characterises the mission in a social enterprise, the centrality of the social component of the ...