Reducing psychic distance through springboard subsidiaries: an exploratory case study
Autor/a
Magomedova, Nina
Achcaoucaou, Fariza
Miravitlles, Paloma
Fecha de publicación
2017ISBN
978-1-78743-719-7
Resumen
The aim of this study is to explore how springboard subsidiaries affect the psychic distance between the headquarters (HQ) of multinational companies (MNCs) and a distant target region. The study applies a single case study methodology to analyse a springboard subsidiary located in Spain that helps its German HQ to pursue opportunities in a psychically distant Latin American region. The findings suggest that springboard subsidiaries help MNCs to reduce the perceived psychic distance between their HQ and a target region due to (1) their intermediate psychic proximity in both directions (i.e. to the HQ and the target region) and (2) their location outside the target region, which makes them somewhat ‘impartial’ and not involved in intra-regional conflicts; the study also shows that the sum of psychic distance stimuli between HQ’s home country –springboard subsidiary’s country and springboard subsidiary’s – Latin American countries is actually smaller than the direct psychic distance between HQ’s home country and Latin American countries. No previous studies have explored the effect of springboard subsidiaries on psychic distance.
Tipo de documento
Capítulo o parte de libro
Versión del documento
Versión publicada
Lengua
English
Materias (CDU)
3 - Ciencias sociales
Palabras clave
Springboard subsidiary
Psychic distance
Single case study
Páginas
22
Publicado por
Emerald Publishing Limited
Colección
12
Publicado en
Distance in International Business: Concept, Cost and Value (Progress in International Business Research)
Citación
Magomedova, Nina; Achcaoucaou, Fariza; Miravitlles, Paloma. Reducing psychic distance through springboard subsidiaries: an exploratory case study. En: Distance in International Business: Concept, Cost and Value (Progress in International Business Research, Vol. 12). Emerald Publishing Limited, 2017, pp. 471-493. Disponible en: <https://www.emerald.com/insight/content/doi/10.1108/S1745-886220170000012024/full/html>. Fecha de acceso: 25 ene. 2024. DOI: 10.1108/S1745-886220170000012024
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Derechos
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