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La gestión del supermercado virtual: Tipificación del comportamiento del cliente online
(Elsevier Ltd., 2011-01)
Este artículo analiza diferentes elementos que influyen en el comportamiento de compra del cliente de un supermercado online. Estos elementos están relacionados tanto con aspectos estéticos del sitio ...
Spanish e-consumer segmentation and positioning in virtual supermarkets sector
(Canadian Center of Science and Education, 2011)
This article analyses different factors that influence the purchasing behaviour of online supermarket customers.
These factors are related to both the appearance of the website as well as the processes ...