Search
Now showing items 1-2 of 2
Impact of service recovery on customer loyalty: a study of e-banking in Spain
(The Bucharest University of Economic Studies, 2011-03)
The purposes of this study are twofold: (i) to propose and apply a scale to measure service recovery in the electronic banking (e-banking) sector; and (ii) to examine the relationship between service ...
La gestión del supermercado virtual: Tipificación del comportamiento del cliente online
(Elsevier Ltd., 2011-01)
Este artículo analiza diferentes elementos que influyen en el comportamiento de compra del cliente de un supermercado online. Estos elementos están relacionados tanto con aspectos estéticos del sitio ...