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La gestión del supermercado virtual: Tipificación del comportamiento del cliente online
(Elsevier Ltd., 2011-01)
Este artículo analiza diferentes elementos que influyen en el comportamiento de compra del cliente de un supermercado online. Estos elementos están relacionados tanto con aspectos estéticos del sitio ...
Impact of service recovery on customer loyalty: a study of e-banking in Spain
(The Bucharest University of Economic Studies, 2011-03)
The purposes of this study are twofold: (i) to propose and apply a scale to measure service recovery in the electronic banking (e-banking) sector; and (ii) to examine the relationship between service ...
Spanish e-consumer segmentation and positioning in virtual supermarkets sector
(Canadian Center of Science and Education, 2011)
This article analyses different factors that influence the purchasing behaviour of online supermarket customers.
These factors are related to both the appearance of the website as well as the processes ...