Browsing Ciències Econòmiques i Socials by Author "Marimon Viadiu, Frederic"
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Measuring Indonesian young consumers’ halal purchase intention of foreign-branded food products
Pradana, Mahir; Rubiyanti, Nurafni; Marimon Viadiu, Frederic (Humanities and Social Sciences Communications, 2024)This article is among the few focusing on halal young consumer behavior in Indonesia. The focus is to examine the topic of halal food product purchase intention. Here, we focus specifically on Muslim ... -
Spanish e-consumer segmentation and positioning in virtual supermarkets sector
Cristóbal Fransi, Eduard; Marimon Viadiu, Frederic; Daries, Natalia; Montegut Salla, Yolanda (International Journal of Marketing Studies, 2011)This article analyses different factors that influence the purchasing behaviour of online supermarket customers. These factors are related to both the appearance of the website as well as the processes ...