Visualitzant per matèria "Segmentació de mercat"
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La gestión de las cooperativas agrarias: tipificación de las cooperativas del sector oleícola de Catalunya
(CIRIEC-España, Revista de Economía Pública, Social y Cooperativa, 2007-10)Las cooperativas constituyen el eje básico de la Economía Social en el sector agrario, tanto por su importancia empresarial como por las características propias de su organización. El presente trabajo ... -
The management of agrarian cooperatives: cooperatives’ typologies in the olive oil sector in Spain
(Review of International Comparative Management, 2010-10)Cooperatives are the basis of the social economy in many agricultural sectors. The present research work investigates the management situation of the olive oil cooperatives in Spain. The study identifies ... -
The singularity of agrarian cooperatives management: cooperatives positioning in the olive oil sector in Spain
(International Journal of Business and Management, 2011-06)Cooperatives are the basis of the social economy in many agricultural sectors. This research work investigates the management situation of the olive oil cooperatives in Spain. The study identifies a ... -
The spanish e-retailing customers segmentation
(Review of International Comparative Management, 2010-12)This article analyses different factors that influence the purchasing behaviour of online supermarket customers. These factors are related to both the appearance of the website as well as the processes ...