Browsing Ciències Econòmiques i Socials by Author "Martínez-Costa, Carme"
Now showing items 1-9 of 9
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A Delphi study on Technology Enhanced Learning (TEL) applied on Computer Science (CS) skills
Porta, Marcela; Mas-Machuca, Marta; Martínez-Costa, Carme; Maillet, Katherine (International Journal of Education and Development using Information and Communication Technology (IJEDICT), 2012)Technology Enhanced Learning (TEL) is a new pedagogical domain aiming to study the usage of information and communication technologies to support teaching and learning. The following study investigated ... -
A review of forecasting models for new products
Mas-Machuca, Marta; Sainz, Marina; Martínez-Costa, Carme (Intangible Capital, 2014)Purpose. The main objective of this article is to present an up-to-date review of new product forecasting techniques. Design/methodology/approach: A systematic review of forecasting journals was ... -
Análisis del factor estratégico para alcanzar el éxito de un proyecto de gestión del conocimiento. Aplicación al sector de la consultoría
Mas-Machuca, Marta; Martínez-Costa, Carme (Dirección y Organización, 2009-02)Los proyectos de Gestión del Conocimiento en las empresas consultoras se han convertido en una necesidad para conseguir ventajas competitivas sostenibles en el tiempo. Sin embargo, al no ser proyectos ... -
Behavioral profiles of consumers of online travel agencies
Martínez-Costa, Carme; Pladevall Viladecans, Julia; Mas-Machuca, Marta; Marimon, Frederic (International Journal for Quality Research, 2018)The aim of the article is threefold: analyzing (1) the antecedents of satisfaction of online travel agencies (OTAs)' customers, and the mediating role of loyalty, and word of mouth; (2) the different ... -
El impacto del factor estratégico en los proyectos de gestión del conocimiento del sector de la consultoría
Mas-Machuca, Marta; Martínez-Costa, Carme (Intangible Capital, 2008)The projects of Knowledge Management in the consulting industry have become a necessity to obtain sustainable competitive advantages. Between all the factors that influence in the success of a Knowledge ... -
Marketing en períodos de crisis: la influencia del marketing proactivo en el desempeño empresarial
Mesa Correa, Diana; Martínez-Costa, Carme; Mas-Machuca, Marta; Uribe Saavedra, Felipe (Cuadernos de Administración, 2013)Este artículo analiza si una respuesta de marketing proactivo puede contribuir a resistir las crisis económicas. Se prueba una teoría que une el énfasis estratégico en marketing, la orientación al ... -
Single-site strategic capacity planning considering renewal, maintenance, inventory, taxes and cash flow management
Benedito, Ernest; Corominas Subias, Albert; Martínez-Costa, Carme; Mas-Machuca, Marta (Journal of the Operational Research Society, 2016-07)This paper deals with strategic capacity planning of a single-site manufacturing system. We propose a MILP model that includes relevant business aspects and possibilities, some of which are only partially ... -
Staffing policies of leading professional service firms
Martínez-Costa, Carme; Mas-Machuca, Marta; Olivella, Jordi (Intangible Capital, 2019)Purpose: The aim of this study is to analyse the prevalence of the staffing policies associated with the characteristics of the two basic types of organisational configurations identified by Institutional ... -
Strengths and weaknesses of computer science degrees: the perception from European students
Porta, Marcela; Maillet, Katherine; Martínez-Costa, Carme; Mas-Machuca, Marta (Journal of Industrial Engineering and Management (JIEM), 2012)Purpose: The following investigation aims to highlight strengths and weaknesses of the computer science degree from the part of students. Design/methodology/approach: This paper presents the results ...