Listando Ciències Econòmiques i Socials por autor/a "Bernardo Vilamitjana, Mercè"
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Determinants of on-line booking loyalties for airline ticket purchasing
Llach Pagès, Josep; Marimon, Frederic; ALONSO ALMEIDA, MARIA DEL MAR; Bernardo Vilamitjana, Mercè (Tourism Management, 2013-04)The aim of the present study is to understand the impact of e-quality on costumer’s loyalty in the context of the online airplane ticket purchase. For this purpose, quality is divided in two dimensions: ...