Browsing Departament d'Economia i Organització d'Empreses by Subject "New Product Adoption"
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A Model of Crucial Factors Influencing on the Innovation Resistance for Purchasing Innovative Passenger Vehicles in Automotive Industry of Iran
(Date of defense: 2021-02-04)Purpose: The goal of this thesis is to render a model of influencing factors on Innovation resistance for purchasing innovative passenger vehicles in Auto industry of Iran. Design/Methodology/Approach: ...