The Quito: Business development of an innovative domestic mosquito control solution

Abstract

The Quito is an innovation in the pest control sector, launched by the family-owned company Wise Control Pest, based in Santa Perpètua de Mogoda (Barcelona). Its main goal is to introduce an innovative solution for household mosquito control. This project arises from a market inefficiency: current solutions fail to combine effectiveness, safety, sustainability and a design that fits a home. The fact that the current market does not offer an attractive and complete solution is one of the reasons why mosquitoes remain one of the least controlled pests in domestic environments. Even though this existing gap in the market, demand for new solutions is increasing due to the spread of the tiger mosquitoes and the common mosquitoes. Currently, the tiger mosquito is present in 1,768 Spanish municipalities, occupying 21,5% of the national territory and affecting 66,2% of the Spanish population. This issue is currently a growing challenge for public health and domestic well-being. To face this mismatch The Quito has been developed: an innovative domestic trap that reduces the presence of mosquitoes using a mechanical and non-toxic system. As a clear differentiation from traditional traps, The Quito uses an attraction system that uses an essence that emulates the human skin, a water deposit that attracts pregnant female mosquitoes and a mechanical capture method in which the mosquitoes are drawn into the trap. All these features and a clean way of mosquito control are integrated into a decorative vase that can fit aesthetically into any home.