The success of the premiere of the film Barbie is undeniable in terms of box office and social impact; however, another of the aspects in which the film stands out is its impact in terms of communication ...

Brand creation and management has undergone a substantial change in recent years as a result of new communication strategies, adaptation to the digital transmedia paradigm, and interaction with consumers. ...

The podcast has become an emerging audio format for advertising usage through the branded content technique, which uses content to transmit brand values ​​without intrusive messages. The technique applied ...