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Barbie en redes sociales: el éxito de una campaña más allá del cine y la taquilla 

Bustos Díaz, Javier; Perelló i Sobrepere, Marc; Martin Vicario, Lara (VisualCOM Scientific Publications, 2024)
The success of the premiere of the film Barbie is undeniable in terms of box office and social impact; however, another of the aspects in which the film stands out is its impact in terms of communication ...
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Bustos Díaz, Javier (1)
Martin Vicario, Lara (1)Perelló i Sobrepere, Marc (1)Subject316 - Sociology (1)Advertising (1)Barbie (1)Communications (1)Comunicaciones (1)Comunicacions (1)Marketing (1)Media (1)Medios (1)Metodologia quantitativa (1)... Show moreIssue Date2024 (1)
UIC Barcelona
Contact Us | Legal notice | Cookies policy | Accessibility | Web map
With collaboration of
CSUC