Browsing Comunicació by Author "Victoria Mas, Juan Salvador"
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The effectiveness of social advertising on social networks. An online experiment with young users
Méndiz Noguero, Alfonso; Victoria Mas, Juan Salvador; Arroyo, Isidoro (Razón y Palabra, 2013-03)Although many studies have been carried out on advertising effectiveness, there has been little research as yet on the effectiveness of social advertising, and even less in the context of social networks. ... -
El nacimiento del “Emplazamiento de Producto” en el contexto de la I Guerra Mundial: Hollywood y el período 1913-1920 como marcos de referencia
Victoria Mas, Juan Salvador; Méndiz Noguero, Alfonso; Arjona Martín, José Borja (Historia y Comunicación Social, 2013)Las guerras mundiales han representado el comienzo de la mayor parte de las tecnologías, conceptos y formatos que tienen que ver con la comunicación actual, especialmente en lo relativo a la propaganda y ... -
Virality as a paradigm of digital communication. Review of the concept and update of the theoretical framework
Arjona Martín, José Borja; Méndiz Noguero, Alfonso; Victoria Mas, Juan Salvador (Profesional De La Información, 2020)Viral communication has experienced noticeable changes since its first definition by Rushkoff in 1994. Some changes have been of such a nature that they have rendered the notions employed at the end of ...