Browsing Ciències Econòmiques i Socials by Author "Pladevall Viladecans, Julia"
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Behavioral profiles of consumers of online travel agencies
Martínez-Costa, Carme; Pladevall Viladecans, Julia; Mas-Machuca, Marta; Marimon, Frederic (International Journal for Quality Research, 2018)The aim of the article is threefold: analyzing (1) the antecedents of satisfaction of online travel agencies (OTAs)' customers, and the mediating role of loyalty, and word of mouth; (2) the different ...