Browsing Ciències Econòmiques i Socials by Author "Marimon Viadiu, Frederic"

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    • Spanish e-consumer segmentation and positioning in virtual supermarkets sector 

      Cristóbal Fransi, Eduard; Marimon Viadiu, Frederic; Daries, Natalia; Montegut Salla, Yolanda (International Journal of Marketing Studies, 2011)
      This article analyses different factors that influence the purchasing behaviour of online supermarket customers. These factors are related to both the appearance of the website as well as the processes ...