Browsing by Subject "Strategy"
Now showing items 1-6 of 6
-
La comunicación no convencional de la RSE y los elementos de construcción de la narrativa de marca a través de dos casos de estudio: la Fageda y la Casa de Carlota
(ICONO 14: Revista de comunicación y tecnologías emergentes, 2023)La evolución del marketing social y la creciente demanda de los consumidores acerca de una mayor implicación de las marcas con causas sociales ha hecho potencialmente necesaria la comunicación de la ... -
Las estrategias competitivas de las micro y pequeñas empresas detallistas ante la gran distribución.
(Date of defense: 2013-02-15)La importància històrica del comerç tradicional produeix l' interés de la realització de la present tesi amb l' objetiu d' identificar les diferents estratègies competitives utilitzades en la distribució ... -
Purpose in Corporate Governance: The Path towards a More Sustainable World
(2022-04-07)Abstract: In order to give a more realistic view of how ESG and sustainability are developed in organisations, this paper explores the development of purpose in corporate governance and the challenges ... -
Purpose in corporate governance: the path towards a more sustainable world
(Sustainability, 2022)In order to give a more realistic view of how ESG and sustainability are developed in organisations, this paper explores the development of purpose in corporate governance and the challenges faced. The ... -
A systematic literature review: ESG criteria implementation in the Insurance industry
(Intangible Capital, 2024)Purpose: Sustainability and ESG criteria are gaining more and more relevance, and the insurance industry is playing a relevant role in the sustainability transition. Therefore, this study aims to review ... -
“University, Sustainability, and Reputation: Sustainability as a Strategic and Reputational Pillar in the Fifth Generation of Universities - Case Studies of the University of Manchester (United Kingdom) and the HSE University (Russia)”
(Date of defense: 2023-11-21)This thesis aims to investigate the influence of sustainability on the reputation of universities, employing a comparative case study approach that centers on two renowned institutions recognized for ...