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Browsing by Subject "Luxury brands"

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    • Consumer–brand relationships within the luxury cosmetic domain 

      Hodge, April Charlotte; González Romo, Zahaira Fabiola; García Medina, Irene; Fionda Douglas, Antoinette (Journal of Brand Management, 2015)
      Relationship marketing and practice has undergone a paradigm shift in recent years, becoming globally recognized and adopted. Yet despite this, empirical work exists in developing relational phenomena ...