Browsing by Subject "Consumer behaviour"

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Consumer–brand relationships within the luxury cosmetic domain

Hodge, April Charlotte; González Romo, Zahaira Fabiola; García Medina, Irene; Fionda Douglas, Antoinette (Journal of Brand Management, 2015)

Relationship marketing and practice has undergone a paradigm shift in recent years, becoming globally recognized and adopted. Yet despite this, empirical work exists in developing relational phenomena ...
An experimental research on emotional stimuli of consumers: the case of H&M flagship store on the millennial customer experience in Barcelona

Regadera, Elisa; Selvam, Rejina M.; Garcia Medina, Irene; González Romo, Zahaira Fabiola (Intangible Capital, 2022)

Purpose: The main objective of this exploratory research study was to demonstrate the extent to which customers' approach-avoidance responses to fast fashion flagship stores can be predicted from their ...