Browsing by Subject 

Browsing by Subject "Consumer–brand relationships"

Now showing items 1-1 of 1

    • Consumer–brand relationships within the luxury cosmetic domain 

      Hodge, April Charlotte; González Romo, Zahaira Fabiola; García Medina, Irene; Fionda Douglas, Antoinette (Journal of Brand Management, 2015)
      Relationship marketing and practice has undergone a paradigm shift in recent years, becoming globally recognized and adopted. Yet despite this, empirical work exists in developing relational phenomena ...