Browsing by Subject "Brand management"
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Empirical Analysis of the European Football Industry: The Role of Sports Performance, Media Visibility, and Brand Value in Revenue Generation and Talent Compensation.
(Date of defense: 2020-12-11)This doctoral thesis examines empirically the sport industry as part of the entertainment sector, focusing on European football, whose business competes with other leisure and sports activities in a ... -
Mapping the terrain of public agri-food brands at a regional level in Spain: keys to build strong brands
(UCJC Business and Society Review, 2023)Este artículo analiza las marcas públicas de calidad agroalimentaria que hay en las 17 comunidades autónomas de España. Este trabajo realiza una serie de recomendaciones de aplicación directa para que ...