Listando por materia "Leialtat"
Mostrando ítems 1-2 de 2
-
Value co-creation in the sharing economy: The role of quality of service provided by peer
(Journal of Cleaner Production, 2020-09-01)The mesh of consumer-provider roles in the sharing economy gives a new edge to issues of service quality, customer value and loyalty. Not much is known about how platforms can achieve sustainable ... -
Winning strategies to retain customers in the sharing economy: understanding loyalty antecedents
(Journal of Business Research, 2020-05)Loyalty is key for sharing economy (SE) platforms, as their success depends on gaining and retaining a critical mass of users. Using a sequential design of quantitative (exploratory factor analysis) and ...