Visualitzant per matèria "Supermercats"
Ara mostrant els elements 1-3 de 3
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La influencia de la calidad percibida en el sector de la distribución alimentaria por internet: perspectiva multidimensional aplicada a un supermercado online
(Revista de Estudios Empresariales. Segunda época, 2012-07-02)Desde la publicación de los primeros trabajos para evaluar la calidad en los servicios durante los años 80 han aparecido nuevos instrumentos de medición especializados en ámbitos concretos. Así, con la ... -
Spanish e-consumer segmentation and positioning in virtual supermarkets sector
(International Journal of Marketing Studies, 2011)This article analyses different factors that influence the purchasing behaviour of online supermarket customers. These factors are related to both the appearance of the website as well as the processes ... -
The spanish e-retailing customers segmentation
(Review of International Comparative Management, 2010-12)This article analyses different factors that influence the purchasing behaviour of online supermarket customers. These factors are related to both the appearance of the website as well as the processes ...