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    • Reducing psychic distance through springboard subsidiaries: an exploratory case study 

      Magomedova, Nina; Achcaoucaou, Fariza; Miravitlles, Paloma (Distance in International Business: Concept, Cost and Value (Progress in International Business Research), 2017)
      The aim of this study is to explore how springboard subsidiaries affect the psychic distance between the headquarters (HQ) of multinational companies (MNCs) and a distant target region. The study applies ...