Visualitzant per matèria "Responsabilidad social de la empresa"
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Análisis del impacto de la Campaña DETOX (Greenpeace) en la comunicación web de marcas de moda
(Revista Espacios, 2020)El objetivo de esta investigación es analizar cómo las marcas de moda que asumieron en 2011 compromiso “DETOX My fashion” (Greenpeace) están avanzando en su comunicación de los resultados de gestión de ... -
Diffusion of sustainability reporting in universities: current situation and future perspectives
(Journal of cleaner production, 2015-11-01)Universities play a key role in the development of society, and their involvement in sustainable development will be crucial in changing current practices in society towards sustainable development. ... -
Difusión de las memorias de sostenibilidad en Latinoamérica: análisis territorial y sectorial
(Estudios Gerenciales, 2015-03-19)En el presente artículo se plantean tres objetivos. En primer lugar, identificar cómo ha sido la difusión geográfica y sectorial en Latinoamérica de los informes de sostenibilidad del tipo Global Reporting ... -
The evolution of Dircom: from communication manager to reputation strategist
(Communication & Society, 2013)This paper has two objectives. First, it attempts to show the evolution of companies in the management of intangibles: brand, communication, CSR, etc. Furthermore, it aims to define the current framework ... -
Social Accountability 8000 standard certification: analysis of worldwide diffusion
(Journal of cleaner production, 2015-04-15)This study analyzes the worldwide diffusion of the Social Accountability 8000 standard certification in sixty-five countries and sixty-six activity sectors from 1999 to 2011. The logistic curve model ... -
The worldwide diffusion of the global reporting initiative: what is the point?
(Journal of cleaner production, 2012-09)This study analyzes the worldwide diffusion of the Global Reporting Initiative (GRI) from the viewpoint of both a macro- and a microanalysis using data from the first decade of this century. For the ...