Visualitzant per matèria "Loyalty"
Ara mostrant els elements 1-6 de 6
-
Fidelidad y animadversión a través de los aficionados en los clubes de fútbol de España: Málaga CF y Granada CF
(Estudios sobre el Mensaje Periodístico, 2023)El objetivo de esta investigación es conocer en profundidad los conceptos de fidelización y animadversión en el fútbol en un ámbito regional con el fin de establecer una novedosa tipificación de sus ... -
‘I get my income from sharing.’ Modelling satisfaction of peer service providers on capital and labour sharing economy platforms
(Journal of Hospitality and Tourism Management, 2022-06)Peer (service) providers (PPs) are the frontline actors on sharing economy platforms (SEPs), and to date have received very limited attention in academic literature. These actors enter in economic ... -
To recommend or to regret the choice? Factors explaining student loyalty: evidence from the catalan university system
(Tec Empresarial, 2020-04-03)This study analyses the determinants of students’ loyalty and seeks to characterise the profile of recent university graduates. The empirical application considers the region of Catalonia, in Spain. ... -
Value co-creation in the sharing economy: The role of quality of service provided by peer
(Journal of Cleaner Production, 2020-09-01)The mesh of consumer-provider roles in the sharing economy gives a new edge to issues of service quality, customer value and loyalty. Not much is known about how platforms can achieve sustainable ... -
Which antecedents contribute most to the loyal behaviour of online second-hand market shoppers?
(International Journal of Quality & Reliability Management, 2023)Purpose: In the last 15 years, online sales of second-hand products have grown substantially due to changes in the economy, increasing interest in sustainability and the new opportunities offered by the ... -
Winning strategies to retain customers in the sharing economy: understanding loyalty antecedents
(Journal of Business Research, 2020-05)Loyalty is key for sharing economy (SE) platforms, as their success depends on gaining and retaining a critical mass of users. Using a sequential design of quantitative (exploratory factor analysis) and ...