Visualitzant per matèria "Comportamiento del consumidor"
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Consumer–brand relationships within the luxury cosmetic domain
(Journal of Brand Management, 2015)Relationship marketing and practice has undergone a paradigm shift in recent years, becoming globally recognized and adopted. Yet despite this, empirical work exists in developing relational phenomena ... -
An experimental research on emotional stimuli of consumers: the case of H&M flagship store on the millennial customer experience in Barcelona
(Intangible Capital, 2022)Purpose: The main objective of this exploratory research study was to demonstrate the extent to which customers' approach-avoidance responses to fast fashion flagship stores can be predicted from their ...