Visualitzant per matèria "Competition"
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From knowledge management to organizational performance: modelling the mediating role of innovation and intellectual capital in higher education
(Journal of Enterprise Information Management, 2019-02-11)Purpose The purpose of this paper is to empirically investigate the effects of knowledge management (KM) enablers on KM processes in research universities and testing the direct relation between KM ... -
Implementation of Game-based Learning in Higher Education: an example in HR Management
(5th International Conference on Higher Education Advances (HEAd’19), 2019)The benefits of game-based learning (GBL) are well justified in literature, but there are no abundant studies to its applications in different disciplines in Higher Education (HE). This method proposes ... -
Marketing en períodos de crisis: la influencia del marketing proactivo en el desempeño empresarial
(Cuadernos de Administración, 2013)Este artículo analiza si una respuesta de marketing proactivo puede contribuir a resistir las crisis económicas. Se prueba una teoría que une el énfasis estratégico en marketing, la orientación al mercado ...