Listando por autor/a "Sainz, Marina"
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A review of forecasting models for new products
Mas-Machuca, Marta; Sainz, Marina; Martínez-Costa, Carme (Intangible Capital, 2014)Purpose. The main objective of this article is to present an up-to-date review of new product forecasting techniques. Design/methodology/approach: A systematic review of forecasting journals was ...